![]() When would find a pack of enhineering Parliaments in their home, he would snap every one of them in half and throw them in the toilet. Marketing lecturer Craig Smith states that dialogues can be used not only to find out what the problems are and to “comply” with societal demands, but also to fight pressure groups or manipulate the debate. The baby food industry, for example, claims that its major interest is in feeding children who would otherwise die.įollow us on social media. The PR techniques to engineer consent were first developed and propagated by Edward Bernays, one of the most influential PR-practitioners. he developed an approach he dubbed “the engineering of consent. Edward Bernays applied the principles of propaganda to marketing. ![]() ![]() The Engineering of Consent is an essay by Edward Bernays first published in He defines engineering consent as the art of manipulating people.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |